New Cannabis Brand Alas Pa’ Volar Celebrates the Legacy of Frida Kahlo, Launches at MJBizCon
California-Based Brand Combines the Mysticism of Kahlo’s Life and Art With a Deep Commitment to Latino Heritage and Creative Freedom
LOS ANGELES, Calif.—Dec. 4, 2024— Alas Pa’ Volar, a premium cannabis brand inspired by the life, passion, and legacy of Mexican icon Frida Kahlo, makes its official debut today at MJBizCon, the premier cannabis industry conference in Las Vegas.
Brought to you by Hierba Buena LA, a Latina-owned company based in Los Angeles, Alas Pa’ Volar combines the vibrant mysticism of Kahlo’s life and art with a deep commitment to Latino heritage, artisanal craftsmanship and quality cannabis products. Just as Frida Kahlo shared her heritage with the world through her art, Alas Pa’ Volar extends her legacy with products that embody her creativity, resilience, and love for Mexico.
Alas Pa’ Volar, which translates to “Wings to Fly,” comes directly from Kahlo’s original handwriting notably inscribed in one of her last paintings, “Pies pa qué los quiero si tengo alas pa’ volar”(“Feet, why do I need them if I have wings to fly”). These words embody the brand’s spirit of boundless freedom and endless possibilities—a celebration of soaring beyond limits and embracing the power to rise without constraints, similar to Frida’s own journey. Frida’s life was a profound expression of passion for her art and the people she loved. She celebrated love in all its forms, embracing its complexities and defying societal norms.
“Alas Pa’ Volar is more than just a product line; it’s a tribute to Frida Kahlo and a celebration of our latino heritage,” said Marisela Nuño, Founder of Hierba Buena LA. “At Hierba Buena LA, we’re cultivating exclusive, in-house cannabis strains crafted specifically for this brand, ensuring every product embodies the authenticity, creativity, and passion Frida Kahlo represents. Launching Alas Pa’ Volar at MJBizCon, where cannabis innovators, entrepreneurs, and advocates gather each year, is the ideal opportunity to highlight Latino resilience and creativity in an industry where our presence is still rare. This brand was created to honor everything Frida was and the inspiration she continues to be today.”
The great-grandnieces of Frida Kahlo proudly support Alas Pa’ Volar, sharing their aunt’s connection to the healing power of cannabis. They revealed that Frida used the plant as a natural remedy to alleviate the chronic pain she endured throughout her life. Their involvement ensures the brand stays deeply rooted in authenticity, honoring Frida’s legacy and celebrating her commitment to wellness, creativity, and cultural heritage.
The brand’s logo and visual identity were crafted by celebrated Mexican illustrator Francisco Herrera, who Forbes recognized as one of the most talented artists in the world. Known for his work with brands such as Disney and Marvel Comics, Herrera designed the winged spider monkey logo—a nod to Kahlo’s beloved pets and her mystical artistic vision. Infused with the bold colors of her iconic portraits, Herrera’s design captures Kahlo’s fearless creativity.
The Hierba Buena LA facility is equipped with seed-to-sale licensing and will be growing and cultivating exclusive strains for the Alas Pa’ Volar brand. Alas Pa’ Volar has partnered with top Latino-owned cannabis farms across California to create premium products that honor traditional cultivation practices while upholding the highest quality standards.
Crafted with care and rooted in tradition, Alas Pa’ Volar offers a curated selection of premium cannabis products, including flower, handcrafted edibles, and healing balms. Each product, its packaging, and its accessories celebrate Mexican culture and the creativity of one of the world’s most revolutionary artists. By sharing these thoughtfully designed products, Alas Pa’ Volar continues Frida Kahlo’s legacy of bringing Mexican heritage and artistry to the world. Learn more at alaspavolar.com.
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About Alas Pa’ Volar
Alas Pa’ Volar offers a curated selection of cannabis products, including high-quality flower, pre- rolls, edibles (gummies, chocolates, mints) healing balms and beautifully crafted accessories. With roots in Los Angeles, strategic partnerships with Latino cultivators and a strong connection to Mexican heritage, Alas Pa’ Volar intentionally designs each product to evoke Frida Kahlo’s legacy, capturing the passion, resilience and artistry that defined her life.
Every Friday, Frida Kahlo used to donate bags of groceries to single mothers in Coyoacán. Inspired by this tradition, Hierba Buena LA and Alas Pa’ Volar are continuing her legacy by giving to the communities we serve. The Hierba Buena Mansion will host Alas Pa’ Volar Innovators Gatherings, uniting leaders in the cannabis industry to inspire collaboration and champion social responsibility.
Learn more: alaspavolar.com
Media Contact:
Madison Ostrander
Grasslands: A Journalism-Minded Agency
[email protected]
