Highlights for Hemp and CBD Professionals

Entrepreneurs, operators, investors and enthusiasts in both the hemp and cannabis space need the in’s and out’s to stay relevant in a complicated and arguably saturated hemp and cannabinoid market.  This year, at MJBizCon, we will be serving up the data, trends and cutting-edge intel from the brightest professionals working in low-THC cannabis so you don’t get left behind.  Meet, learn and network with some of the best in cannabis. 

Here’s a sneak peek:

Operation Grow Up:  Boost Plant Quality and Your Bottom Line
Does your current cultivation strategy need a root boost?  The reality is today’s flower market is fierce and sustainable.  Profitable cultivation strategies are the key to boosting your plant quality and bottom line.  Longtime industry professionals will get down and dirty with all the insights to tweak or overhaul your current cultivation strategy.

You will learn:

•  The newest developments and implementation practices in soil maintenance, nutrients, pest management and more.
• Technology implementation tips to consider in your overall cultivation strategy.
• An opportunity for Q&A at the end.

Diamonds in the Rough: Finding Success in a Competitive Manufacturing Space
The cannabis product spectrum is continuing to expand, but there remains plenty of room for innovation. Before finding a niche in this space, entrepreneurs must equip themselves with the tools to tackle a competitive field. These tools include an understanding of their given market, facility design and hiring the right people to make sure your operation is operating safely and producing a consistent product.

You will learn:

• The outlook for cannabis derivative products among the growing number of brands in the market.
• What costs you should consider as you build out your facility and project your operating margins as you get off the ground.
• Tips for building the right team.
• How competition can help you find opportunities in your given market.
• An opportunity for Q&A at the end.

Deliver on Your Brand: Creating a Sustainable and Competitive Retail Experience
As cannabis moves towards a more traditional retail environment, delivering a brand experience has become crucial to staying competitive in both newer and maturing markets. This session will look at how to ensure a successful retail venture through innovation and shaping your customer’s experience.

You will learn:

• Market analysis in nascent and maturing markets.
• Startup cost ranges and timelines.
• Product selection factors, including pricing, margins and building vendor relationships.
• Operating procedures and considerations for staff recruiting and training.
• An opportunity for Q&A at the end.

The Threat Is Real: Cyberattacks and Data Breaches in the Cannabis Industry
The cannabis industry has grown, and so have the number and sophistication of cyberattacks (data breaches, business email compromises, ransomware, etc.).  While no company is immune, there are ways businesses can protect themselves, regardless the size of their information technology department.  This session will cover the most significant cybersecurity threats to the industry and how you can respond to those nasty hackers.

You will learn:

• The latest cybersecurity threats and trends facing the industry and how to access resources to build organizational resilience.
• Practices that should be in place should an attack occur.
• Available resources on how to educate and stay current on cybersecurity threats.
• Case Study: An actual attack to demonstrate how it should have been handled.
• An opportunity for Q&A at the end.

ESG Policies: The Backbone Your Company Needs to Thrive in Today’s Market
E – Environment

S – Social Impact

G – Corporate Governance

Having an ESG policy is no longer just ”nice to have.” It is a ”must-have.”  Companies small and large are now taking responsibility and implementing ESG policies. Why?  Because regulators, investors and consumers are starting to look more closely and evaluate companies based on the impact of their ESG practices.

You will learn

• A breakdown of the ESG components and how it relates to cannabis operators across each vertical.
• How ESG policies can drive equity in organizations and the industry.
• The importance of benchmarking and setting KPIs to measure the impact of your ESG policies.
• The benefits of implementing a successful ESP policy.
• An opportunity for Q&A at the end.

Grind It Out: Succeeding Through Ongoing Market and Supply Chain Volatility
Time to hit the panic button? Not quite yet, but with a possible recession on the horizon the industry is discovering this is one economic hiccup cannabis is not immune to.  Operators have already seen sales decrease in certain markets as businesses and consumers both deal with rising costs across the board.  What steps can be taken to ensure you are running lean operations to better deal with the ongoing roller-coaster economy and supply chain disruptions?

You will learn:

• The value of strategic partnerships and supplemental sourcing, and why this should be part of your current business plan.
• Best practices for gathering effective data, and how operators are using that data to respond to market and supply chain challenges.
• Strategies for identifying and shoring up weak spots in your operations.
• An opportunity for Q&A at the end.