NEXT Track: Industry Category

Being Nimble: Lessons in Pivoting & Execution during COVID-19

The current COVID-19 situation has forced cannabis businesses to remain flexible and quickly pivot to serve the needs of their customers and partners in the supply chain. Being deemed an essential business in most of the states where cannabis is legal has provided examples of how being nimble in your planning can allow cannabis businesses to navigate […]

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Customer Acquisition and Lead Generation in a Downward-Trending Economy

COVID-19 has significantly altered how business is conducted when attempting to acquire new leads and customers. Up until now, the cannabis industry has heavily relied on solidifying relationships during in-person events and face-to-face meetings. The present circumstances have left many wondering what steps to take as growth slows and revenue projections soften? In this session, […]

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Overcoming Staffing and Operational Challenges Resulting from COVID-19

The current global situation has presented cannabis CEOs and business owners with challenges regarding employee staffing and keeping operations running smoothly. Effective leadership during these times can help to mitigate the disruption to your employees and your business overall. In this session, you’ll hear from cannabis CEOs on how they are handling the current crisis […]

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From Illegal to Essential: The New Cultural, Regulatory and Economic Factors Influencing Marijuana and Hemp Market

This session will look at the cultural, regulatory and economic factors influencing the hemp and cannabis markets. Andrew Livingston, director of economics and research at the law firm Vicente Sederberg, has been providing analysis on legal and regulatory matters as well as economic market projections for both the U.S. and international hemp and marijuana markets  […]

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Searching for Stability Part 1: A Look at Current and Future Market Conditions in the Golden State

The current conditions in California don’t paint a rosy picture for business owners, but there are changes on the horizon which could help to settle the nation’s largest cannabis market. In this session, you’ll hear from MJBiz Daily’s Senior Reporter, John Schroyer, who has been covering the Golden State cannabis industry since adult sales began […]

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Today’s Silver Bullet: Maintain Your Stake in the Market and Position for Profitability

In recent years, many larger operators have burned through capital to expand into new regions and markets. Now, with the current investment climate along with the global crisis unfolding, companies are being forced to scale back expansion plans, rethink spending and focus on reaching profitability. How can you ensure that you are not losing market […]

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Critical Planning: Building the Resilience of Your Supply Chain

All global industries are feeling the effects of the coronavirus outbreak including cannabis and hemp. From manufacturing to capital raising, all aspects of the cannabis industry are feeling the fallout and the full magnitude remains unclear. How can you build your supply chain to withstand forces beyond your control? In this session, you will learn: […]

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Searching for Stability Part 2: Surviving in California’s Cannabis Market

The first two years of legal adult-use sales in California have forced many companies into crisis mode. The global pandemic has exacerbated the issues plaguing already struggling operators in the Golden State. Conditions are likely to get worse before they get better for many operators, underscoring the need for businesses to formulate a viable survival […]

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The Domino Effect: What Legalization on the East Coast Could Mean for the Rest of the U.S.

The East Coast has been greatly affected by the COVID-19 pandemic, but the market is a powerhouse in waiting with adult-use legalization on deck for New Jersey and pressure increasing for the same in New York. Other states in the region are eyeing an expansion in their existing medical marijuana programs. Along with the market […]

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Re-structuring Your Business for Sustainability amid Market Contraction

The cannabis industry has seen immense growth in the past two years until recently. Prior to the global pandemic, companies were scaling back or scrapping acquisitions and laying off employees to reach a more stable financial position. Structuring your business intelligently during an economic downturn is imperative to creating a sustainable business model. In this […]

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