Beverage, pharmaceutical and automotive companies have used consumer research for decades as a way to build their brands and marketing strategy. As more companies join the green rush, brand building has taken center stage among those looking to command premium prices for a premium product. A veteran brand strategist will share the techniques he used to propel a client from cannabis cultivator to the one of the top medical marijuana brands in Las Vegas.
You’ll get insights on:
- Getting ahead in business without a license for vertical integration.
- Identifying approaches and conducting qualitative and quantitative research.
- Testing consumer messaging to develop a brand strategy and name your company.
- Leveraging a strong brand to improve distribution channels.