Big Ideas: Identifying and Launching New Products & Services

May 10, 2018 | 2:00 pm - 2:50 pm

Your brand lives and dies by its products and services. But you need to stay current. Getting out in front of trends and customer preferences can be a delicate art, but it’s crucial to the success of your cannabis business. In this session, you’ll learn how to identify what your customers want by focusing on key demographics and how to maintain consumer interest by keeping your products fresh – all while ensuring your products and services are aligned with the brand you’re building.

You’ll get insights on:

  • How to keep your brand consistent with your company’s identity.
  • Strategies for product differentiation, including improving your packaging and focusing on quality products rather than quantity.
  • How to identify your target demographic and understand market demand, then leverage that information to maximum advantage.
  • Ways to make your customer base more confident while shopping for your products.
  • Using consumer education as a marketing strategy.