California State of Mind: Getting a Piece of the $6B Pie
California remains the largest single marijuana sector in the world, with an estimated market potential of $6 billion. But is the market already saturated with thousands of existing businesses, or is there truly room for new entrants? And, if there is room, which sectors provide the best opportunities? In this session, three California insiders will offer their thoughts on where companies can most effectively tap into the Golden State’s green rush.
You’ll get insights on:
- How California will drive the definition of quality and quantity in the global cannabis market.
- Which sectors hold the most opportunity and which have the most barriers to entry.
- The unique California structure that allows for local control and impacts on businesses.
- The process for amending current state regulations and what to expect in 2018.