As the cannabis industry matures, community outreach isn’t just nice – it’s necessary. Being recognized as a good corporate citizen can make it easier for marijuana businesses to work with regulators and local officials, stand out from competitors and attract new customers and high-quality employees. In short, cannabis doing good is cannabis doing good business. Hear from a panel of industry veterans about how cannabis companies can give back to their communities.
You’ll get insights on:
- Aligning business goals with community need and creating a strategy for impact and influence.
- Connecting with neighborhood groups and nonprofits and being aware of the potential risks and rewards.
- Identifying the different forms that giving back can take. (Hint: it’s not just about dollars.)
- Measuring impact to determine whether your community outreach plan is meaningful for communities and supporting your business goals.
- Reassuring community leaders and nonprofits who may be jittery about accepting donations from a cannabis business.