Cannabis companies are severely hampered in their ability to promote their brands. They face a barrage of advertising restrictions in newspapers, on the radio and on social media platforms such as Facebook, Instagram and Twitter. The widespread emergence of “shadow banning” is among the latest obstacles facing cannabis companies. Nevertheless, it’s still possible to promote your brand and engage with customers via social media. You just must do so carefully, however. Learn from a social media marketing expert the best ways to capitalize on mainstream social channels.
You’ll get insights on:
- The successes and challenges from the past year and the social trends to anticipate in 2019.
- The best practices for content marketing and legal compliance so you won’t run afoul of the rules governing social media platforms.
- The importance of data capture and analytics in promoting your brand.
- How to scale your audience and brand visibility by using “micro-influencers” who can deliver 60% higher campaign-engagement rates.