As more states and countries legalize medical and recreational cannabis, companies are looking for partners to peddle their branded products and services in new markets. But finding a good partner is like dating: The final choice can ultimately make or break a strategic partnership. In this session, attendees will learn about creating successful cannabis industry partnerships and hear about real-world examples.
You’ll get insights on:
- Effective ways to build win-win partnerships.
- What to look for in potential partners, including complementary products, target audiences, aligned price points, etc.
- International expansion and brand-licensing trends, and the importance of quality agreements for successful global brands.