Customer Acquisition and Lead Generation in a Downward-Trending Economy

COVID-19 has significantly altered how business is conducted when attempting to acquire new leads and customers. Up until now, the cannabis industry has heavily relied on solidifying relationships during in-person events and face-to-face meetings. The present circumstances have left many wondering what steps to take as growth slows and revenue projections soften?

In this session, you will learn:

  • Tips for embracing digital avenues for meeting
  • How to craft messages that will resonate with prospective customers during these difficult times
  • How to leverage your current relationships with suppliers and vendors