As the cannabis industry matures, companies must overcome a host of pressing challenges (regulatory, retail, supply chain, marketing, etc.), requiring them to invest heavily in human capital with requisite expertise to drive growth and innovation. Identifying the right talent – at a time when a vast, well-established, industry-specific talent pool does not exist – can be a determining factor in the company’s growth trajectory and long-term success. In this session, you’ll hear from a group of cannabis executives who know firsthand the importance of building your company around the right personnel.
You’ll get insights on:
- How to build a culture that is scalable and ready for commercialization.
- How to best leverage expertise from outside industries, applying them to cannabis.
- Pitfalls to avoid when making human capital and hiring investments.