Effective Marketing Strategies for a Highly Regulated Market
Marketing and advertising services and products in the regulated cannabis industry has its fair share of challenges and roadblocks. State and local jurisdiction regulations apply along with the policies and regulations for media outlets. So how does a company develop an effective marketing strategy with so many hurdles?
You’ll get insights on:
- Compliance-based marketing strategies.
- What is and is not considered ‘claim-based’ marketing
- Tips on messaging and how to position your brand so you do not get blocked or banned from social media outlets.