Pre-pandemic, the cannabis industry was growing at an unprecedented pace, with national sales forecasted to be approximately $20B by 2020. But even the resilient cannabis industry has been heavily impacted by COVID-19. This talk integrates business and legal perspectives to provide a high-level holistic look at how the pandemic has impacted the industry, how cannabis businesses can plan for future crises, and proffers guidance for future-proofing your cannabis industry business into 2021 and beyond. It is possible to plan now for the disruptive forces that may occur and minimize the potential fallout on your business, so where should you start planning now in the midst of the pandemic?
In this session, you will learn about:
- Creating and implementing a robust crisis management plan
- Understanding how the pandemic has affected the industry and what we can expect on the horizon from a legal and business perspective
- Considerations for future planning and potential future-proofing of your business