Five Lessons from Five Years of Adult-Use Sales in a Trailblazing State

Colorado is approaching the fifth anniversary of launching the world’s first recreational sales of marijuana. By most accounts, Colorado’s adult-use industry has been successful – sales topped $1 billion last year – and government officials from outside the state view the market as a legalization model. Hear from two industry veterans about the business lessons that can be gleaned from the Colorado experience:

You’ll get insights on:

  • Planning for continued changes in the regulatory landscape and following best business practices.
  • Building relationships with regulators and local communities – a key component of any business plan.
  • Paying close attention to the needs of your customers and providing goods and services they want – versus what you think they want.
  • Developing contingency plans and avoid spending money as if demand will grow forever.
  • Creating a culture and business based on a set of values that allows you and your team to overcome obstacles and find solutions.