Going Green Without “Greenwashing”

June 13, 2019| 2:50 pm - 3:30 pm

The cannabis industry’s carbon footprint will grow rapidly as more states legalize the plant. Water use and waste management also will face added scrutiny. Growers and producers, meanwhile, are flooding consumers with environmentally friendly claims, leading to marijuana greenwashing in some cases. In this session, you’ll learn how companies can burnish their green image without misleading consumers.

You’ll get insights on:

  • Tracking power use and conservation as well as capitalizing on energy rebates offered by utilities.
  • Water-conservation strategies that cut consumption and place less strain on HVAC systems.
  • What constitutes the use of terms such as organic and sustainable – plus certifications that can support those claims.