Global liquor and beverage giants have bet big on cannabis-infused drinks, despite the fact they account for only about 1% of legal recreational marijuana sales. While infused beverages aren’t chipping away at sales of flower or concentrates, they do have potential for mass-market appeal – and that has manufacturers investing in research and development to create the formula for a consistent, best-selling cannabis-infused drink.
You’ll get insights on:
- The best methods for introducing cannabis oil into beverages.
- What you can do in-house and where third-party partners can help.
- The science of developing a rapid-onset, shelf-stable beverage that delivers the consistent effect consumers want.
- Tips for choosing compatible packaging.
- Winning flavor profiles and how terpene content affects taste.