There is market opportunity and room for creativity in the infused product space. Interested in creating a new THC-infused sparkling water, a hemp-derived CBD tincture or a low-dose spinoff of your signature product? Before expanding your product line, you need to consider market research, new product formulas, partnerships with vendors and timing. In this session, infused product manufacturers will share strategies they used to launch new products.
You’ll get insights on:
- Identifying food and beverage trends and consumer research to inform new product development.
- Investing in essential equipment and evaluating new vendors and suppliers.
- Developing new product formulations that can adapt to different oil qualities, fat carriers, potencies and flavor profiles.
- Timing product launches to stay competitive and meet consumer demand.