How to Use Science & Research to Boost Your Cannabis Business

Marijuana business executives know that scientific research can help the industry, but few know how to use science to help their businesses, or even where to start. Good guideposts are the pharmaceutical sector and agricultural sectors, which spend about 25% and 15%, respectively, of annual revenue on research. Spending that research money wisely is another matter. This panel will feature specialists from Colombia and the United States and look at different ways executives can harness science to help their businesses.

You’ll get insights on:

  • Find the best personnel and buy the best equipment for your research.
  • Develop strong commercial relationships with medical associations and potential distribution partners.
  • Turn research and development into licensed intellectual property.
  • Use genetic editing to create strains that are high in rare cannabinoids and that overexpress trichomes.