Innovation IP: Preventing and Combatting Counterfeits

Counterfeiters have long peddled knockoffs mimicking Louis Vuitton handbags and Rolex watches. Now counterfeiters are targeting the global cannabis industry, churning out bogus vape cartridges or packaged flower that mimics well-known brands. In this session, you’ll learn the ins and outs of counterfeiting and how to protect your company.

You’ll get insights on:

  • What counterfeiting is and the methods employed by counterfeiters to sell knockoff cannabis products.
  • The latest technologies that vape companies and cultivators are using to combat counterfeiting.
  • Creating a plan to safeguard products, such as through trademarks and auditing your supply chain.