Building a successful brand means appealing to a diverse consumer base. But how can you do this without watering everything down? Nike, Chobani and Patagonia are mainstream companies that enjoy broad consumer appeal by building a distinct identity and never backing away from it. In this session, you’ll hear from a branding expert about how to develop a successful brand and why it often relies on a strong, distinct voice.
You’ll get insights on:
- Creating brand pillars that are specific and ownable.
- How to leverage these pillars to appeal to diverse audience segments.
- How to apply lessons learned from the consumer packaged goods industry.