Desired Feeling: Moving Away from Strains in Infused Branding
As cannabis consumption becomes more normalized, consumers are moving away from the “stoner” stereotypes. With countless strains on the market, it can be hard for the average consumer to choose which strain will give them the effect that they want. In order to take the guesswork out of finding the right product, companies are branding their infused products based on mood or feeling to give customers confidence in the product they’re purchasing.
In this session, you’ll gain insights on:
- How branding for effect has opened opportunities into the wellness sector.
- How research and data are used to determine the effects consumers are seeking.
- How branding for effect can help consumers make more informed decisions when consuming cannabis.