Shaking up your infused product line is one way to appeal to new consumers and excite loyal brand enthusiasts. But where do you start? In this session, which is designed to provide a competitive edge, you’ll hear two leaders in cannabis and consumer intelligence dive deep into new market research and transaction data that will tell you more about what consumers want in infused products. You’ll learn about new product opportunities and how to hone in on key demographics worth targeting.
You’ll get insights on:
- Never-before shared consumer market research that delves into what consumers want next from infused product makers.
- Transaction data that looks closely at market share for categories of infused products as well as U.S. leaders in those sectors.
- Consumer perception and behavior as well as infused product preferences by demographic, including novice, intermediate and experienced consumers.
- Similarities and differences among consumers in the U.S. and Canada.
- Marketing for manufactured products that meets targeted consumers’ needs.