Retail and White Label: Beyond Brands

Developing brands is important in the marijuana industry, but branding isn’t always the best bet for investors. A keen knowledge of marketing is vital for investors wandering down this path of the industry.

You’ll gain insights on:

  • Branding versus white label versus private label – each has a role and its own pros and cons for investors.
  • Why intellectual property is more valuable than brands.
  • The role of marketing – even for investors.