In a crowded cultivation field, one effective strategy to distinguish your company is to craft a clearly defined value proposition for your customers. To accomplish that, you must understand what your customers want and their pain points as well as how to set your company apart. In this session, you’ll hear from an experienced operator in one of the most saturated markets in the marijuana industry.
You’ll get insights on:
- How to stay on top by stressing integrity and sustainability.
- Whether to focus on craft or commercial cannabis.
- Addressing your customers’ pain points.
- Building a trusted brand.
- How to lead your market through transparency.