Taking on Goliath: Where Craft Cannabis Fits In
Craft cannabis companies selling high-end products are seeking to carve out a niche in an industry increasingly dominated by big players. Advocates of small marijuana businesses say craft will be the future of cannabis, provided the right conditions prevail. In this session, attendees will hear about how craft business can thrive in the age of Big Marijuana.
You’ll get insights on:
- Developing a brand that consumers can get behind and be proud to support.
- Setting the right key performance indicators that give your team the feedback they need to get the job done.
- How to build and manage a cohesive team where morale is important and passion is a prerequisite.