CPG Lessons to the CBD Industry
The CBD Industry can learn a lot from Consumer Package Goods (CPG). There is a ton of potential within the CBD consumer products industry, but how successful a company is depends on many factors. Branding, innovation, messaging, benefit claims, pricing, shelf real estate and most importantly does it make sense to the consumer. In this session, a marketing expert currently working in the CBD space with a background in successfully managing global CPG organization will take a look at what CBD companies can learn from consumer-packaged goods.
You get insights on:
– Importance of understanding you consumer, customer and branding
– Securing shelf space and the importance of product pricing as it relates to your consumer and brand
– Leveraging CPG tactics for your CBD brand