CPG Lessons to the CBD Industry

December 13, 2019| 10:30 am - 11:20 am

The CBD Industry can learn a lot from Consumer Package Goods (CPG).  There is a ton of potential within the CBD consumer products industry, but how successful a company is depends on many factors.  Branding, innovation, messaging, benefit claims, pricing, shelf real estate and most importantly does it make sense to the consumer.  In this session, a marketing expert currently working in the CBD space with a background in successfully managing global CPG organization will take a look at what CBD companies can learn from consumer-packaged goods.

You get insights on:
– Importance of understanding you consumer, customer and branding
– Securing shelf space and the importance of product pricing as it relates to your consumer and brand
– Leveraging CPG tactics for your CBD brand