You want to enter the multibillion dollar U.S. marijuana industry, but how should you position your company? Where should it be located? And what about your go-to-market plan? A panel of industry experts will provide a deep dive into regional markets, explaining their similarities and differences – what you should know ahead of time.
You’ll get insights on:
- How to evaluate different markets: mature, emerging, medical vs. recreational.
- Why advertising, labels and events must to be tweaked according to local regulations.
- The value of partnering with an established distribution network.
- Business opportunities in California’s vast market and why companies in eastern states post the highest valuations.