“The sessions were excellent, they provided a wealth of knowledge. The presenters had absolute mastery of the subjects and interacted in an exceptional way with the public.”
   — Zory M., Puerto Rico

MJBizDaily’s editors are currently curating 34 entirely new sessions for Spring 2017.

You won’t see these materials anyplace else. Also, unlike other shows, we do not allow sales pitches from the podium. Our emphasis on editorial curation means only presentations with good, solid business intelligence appear on our stage. Details on Spring 2017 sessions will begin being released in March.

In the meantime, you can count on:

– Original sessions for cultivators, infused product makers and retailers
– Info on business opportunities in new states including California, Pennsylvania, Ohio, Nevada and Massachusetts
– Private peer-to-peer roundtable meetings where you can network with other cultivators, infused product makers and retailers just like yourself.

 

Keynote: Exclusive MJ Industry Financial Data & Benchmarks for 2017

The general press is full of conflicting numbers and inflated cannabis industry forecasts. What’s the reality? What are the true benchmarks that you can put in your business plan and share with investors?

MJBizDaily Editorial Director Chris Walsh has been tracking industry financials since 2011. Now, he’s going to share his newest benchmark stats — based on real-life financials gathered from hundreds of MJ companies — exclusively with you. And, he’ll analyze the data, based on his years of experience and deep legislative knowledge, to explain what you may expect next.

 

MBC&E 267_1WomensBreakCCourseMJB-12 - Resized 5-Attendees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The session descriptions below are from the Fall 2016 Marijuana Business Conference & Expo.

Wednesday, November 16

Keynote — Editor’s Insights: Industry Analysis & Forecast

November 16 – 9:00-9:40 AM

Get an exclusive look at where the cannabis business is headed in 2017 (and beyond.) Includes exclusive financial data and behind-the-scenes insights from the industry’s top analyst.

Featured speakers:

Keynote — Activity is Not Productivity: Tools to Optimize Your Cannabis Workday

November 16 – 9:40-10:30 AM

Growing a business in the explosive cannabis industry is very different than running a company in an established industry. You must maximize every single hour of your business day. Discover practical tactics to stay on top and thrive – rather than being swept away.

Featured speakers:

Win, Lose or Draw: 2016 Election Postgame

November 16 – 10:30-11:20 AM

The 2016 election will be one of the most significant in the history of cannabis. A panel of industry insiders on the front lines of the legalization efforts will reveal how the results may play out nationally as well as in key local markets. Remember: once an election is over, the industry upheavals and opportunities have just begun.

Featured speakers:

Caught on Tape! Exclusive Cannabis Customer Insights

November 16 – 11:30-12:10 PM

Ever wonder what your customers REALLY think about your cannabis business? Attend this session for educational and entertaining revelations about what typical customers and patients really think about retailers, infused products, services and other offerings in the cannabis marketplace. If you’re wondering why you’re not making the sales you hoped for - or if you are about to launch a new offering - this is the session for you.

Featured speakers:

Keynote — No Filter: Penn Jillette on Marijuana

November 16 – 12:10-1:00 PM

Marijuana legalization advocate and Emmy-award winner Penn Jillette is no stranger to speaking his mind on sensitive issues including creationism, animal rights and immigration. He’ll turn his focus to marijuana legalization in a one-of-a-kind keynote presentation at the 5th Annual Marijuana Business Conference & Expo. Join Jillette for a brutally honest and informed conversation from his perspective as both a non-user and a Libertarian. He’ll explore national cannabis legalization and how he feels it ties into business, culture and politics. Jillette is one half of the world-famous magic duo Penn & Teller.

Featured speakers:

Tax Workshop: Easing the 280E Blow

November 16 – 1:00-1:50 PM

SESSION FULL Taxes are one of the biggest issues facing marijuana retailers today, thanks to the dreaded 280E section of the U.S. tax code. In this workshop, participants will get an in-depth look at strategies they can use to lower their tax bill and, in turn, boost their profit margins. Learn about intellectual property issues, why entity types matter, and techniques to segregate operations to maximize your deductions. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Tax Workshop: Easing the 280E Blow

November 16 – 2:00-2:50 PM

Taxes are one of the biggest issues facing marijuana retailers today, thanks to the dreaded 280E section of the U.S. tax code. In this workshop, participants will get an in-depth look at strategies they can use to lower their tax bill and, in turn, boost their profit margins. Learn about intellectual property issues, why entity types matter, and techniques to segregate operations to maximize your deductions. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Retail Networking Lounge

November 16 – 3:00-3:50 PM

Here’s your opportunity to connect with Retail professionals from around the nation in a casual, unstructured networking setting. You’ll build meaningful relationships within the industry and create a competitive advantage for you and your business. No advance registration required – drop in and leave as you please.

Retail Roundtable

November 16 – 4:00-4:50 PM

In this intimate peer-to-peer learning session, dispensary and rec shop owners will discuss some of the biggest issues facing their businesses today, including banking, advertising, testing and real estate. Participants will share their experiences and advice on these topics with other retail cannabis executives. The Retail Roundtable is for experienced retailers who are currently employed by an operating dispensary or recreational cannabis store – NOT vendors, consultants or entrepreneurs who hope to open one. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Thursday, November 17

Retail Intel: Latest Marijuana Sales Trends

November 17 – 9:00-9:50 AM

What’s hot and what’s not in the retail cannabis world? Find out what the latest data says about sales trends in the cannabis industry, including everything from concentrates and high-CBD products to edibles. Executives from cannabis-related data companies will dive into what’s selling well in specific states – including Arizona, California, Colorado, Illinois, Oregon and Washington – and offer the national picture as well. This session will also explore trends tied to pricing customer demographics and other areas of the industry.

Featured speakers:

Lessons Learned from Licensing Hits & Misses: A Chain Reaction Panel

November 17 – 9:00-9:50 AM

Winning a cannabis business license isn’t easy, and often there’s no obvious differentiator between the applicants who emerge as winners, and those who ultimately lose out. In this session, a panel of experts – including the former director of the Illinois MMJ program, a consultant and a successful applicant – will interview each other about what works and what doesn’t when applying for a license. You’ll walk away with a better understanding of what could put you over the top, or sink your chances. This session is ideal for existing business owners applying for retail, cultivation, processing and producer licenses in new markets as well as entrepreneurs who are making their first foray into the industry.

Featured speakers:

Infused Products Workshop: Extraction Processes, Procedures & Techniques

November 17 – 10:00-10:50 AM

SESSION FULL An increasing number of marijuana businesses – and particularly infused products and concentrates companies – are getting into the extraction game themselves rather than relying on third parties. This workshop will cover trends pushing extraction development and give attendees an overview of the considerations, challenges and methods of extraction with a focus on specific processes and techniques available to maximize throughput, efficiency and safety. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Retail Fast Tracks:
– The Art of the Upsell: Boosting Average Spend
– How to Cut Costs at Your Dispensary

November 17 – 10:00-10:50 AM

In the first session of the Retail Fast Track, you’ll learn how to increase the average purchase amount at your dispensary or rec store to help boost revenues. You’ll also gain insight on how to train your budtenders to upsell. In the second session, you’ll discover tried and true (and often overlooked) ways to lower costs at your dispensary and improve the bottom line. These 25-minute sessions will offer actionable advice you can take back and implement at your retail cannabis store immediately.

Featured speakers:

Case Studies: How I Landed $1M+ in Financing

November 17 – 10:00-10:50 AM

Seeking money to expand your marijuana business or launch a new one? Hear from several cannabis entrepreneurs who have successfully landed $1 million or more in financing. They’ll talk about how they found investors, pitched their companies and negotiated their deals. You’ll also get an idea of the terms of their financing arrangements, including what interest rates or equity stakes they offered to secure money.

Featured speakers:

Small Business Survival Strategies in Advance of Big Marijuana

November 17 – 11:00-11:50 AM

They’re coming. Big industries – agriculture, pharmaceutical, software … possibly even tobacco and alcohol – are poised to enter the marijuana sector in the coming years. At the same time, some large companies are emerging within the marijuana space itself, developing chain stores, opening massive grows and expanding into multiple states. Learn how to not only survive, but also to thrive in the long-run as the cannabis industry evolves and powerful new competitors enter the scene.

Featured speakers:

Biggest Challenges Facing MJ Retailers – And How to Overcome Them

November 17 – 11:00-11:50 AM

From regulatory compliance to managing cost of goods sold, cannabis retailers face nonstop challenges. In this session you’ll get a rare behind-the-scenes look at what obstacles one of America’s most successful dispensaries faces currently – and how the management team attacks everything from inventory control and growth reinvestment to employee culture clashes and the possibility of recreational marijuana legalization.

Featured speakers:

Cultivation Workshop: Reducing Energy Use & Lowering Costs Through Sustainability

November 17 – 11:00-11:50 AM

SESSION FULL Sustainability is the big buzzword in cannabis cultivation these days, but few growers actually know how to apply it to their current operations, whether they focus on indoor, outdoor or greenhouse methods. In this workshop, you’ll learn advanced methods for reducing your energy use and carbon footprint from both a technology systems and operational strategy perspective. You’ll also get an overview of renewable energy options for your grow. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Retail Debates:
– On-the-Job Consumption
– Staying Small vs. Going Big
– Should Dispensaries Cater to Rec Users?

November 17 – 12:00-12:50 PM

Get ready for passionate discussions about some of the most controversial topics in retail cannabis management. In the first debate, two marijuana professionals will square off on whether medical marijuana businesses should allow employees who are also MMJ patients to consume during work hours. The second debate will explore the benefits and drawbacks of staying small vs. developing a larger operation or a chain of storefronts. This session will wrap up with a debate on if medical cannabis dispensaries should actively target rec users/patients using primarily for recreational reasons via marketing and advertising or keep a strictly medical focus.

Featured speakers:

The Big Shift: Transitioning from MMJ to Rec

November 17 – 12:00-12:50 PM

This year could be a watershed moment for the recreational marijuana industry, as several states will likely legalize adult-use cannabis in November. Many more could do so in the coming years. So how do existing medical marijuana businesses transition to the brave new world of recreational cannabis? In this session, you’ll learn from business pros in Colorado and Washington who have already been through the shift. They’ll shed light on the differences between the medical and recreational markets, share advice on how you can prepare your business for the transition, and identify some of the biggest opportunities in the rec industry.

Featured speakers:

Infused Products Workshop: Extraction Processes, Procedures, & Techniques

November 17 – 12:00-12:50 PM

SESSION FULL An increasing number of marijuana businesses – and particularly infused products and concentrates companies – are getting into the extraction game themselves rather than relying on third parties. This workshop will cover trends pushing extraction development and give attendees an overview of the considerations, challenges and methods of extraction with a focus on specific processes and techniques available to maximize throughput, efficiency and safety. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Cultivation Workshop: Reducing Energy Use & Lowering Costs Through Sustainability

November 17 – 1:00-1:50 PM

SESSION FULL Sustainability is the big buzzword in cannabis cultivation these days, but few growers actually know how to apply it to their current operations, whether they focus on indoor, outdoor or greenhouse methods. In this workshop, you’ll learn advanced methods for reducing your energy use and carbon footprint from both a technology systems and operational strategy perspective. You’ll also get an overview of renewable energy options for your grow. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Infused Products Roundtable

November 17 – 3:00-3:50 PM

In this intimate peer-to-peer learning session, infused products and concentrates professionals will discuss some of the biggest issues facing their businesses today, including packaging and labeling, CBD products, marketing and consistency. Participants will share their experiences and advice on these topics with other infused products and concentrates executives. The Infused Products Roundtable is for experienced processors who are currently employed by an operating infused products company – NOT vendors, consultants or entrepreneurs who hope to open one. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Infused Products Networking Lounge

November 17 – 3:00-3:50 PM

Here’s your opportunity to connect with Infused Product Company professionals from around the nation in a casual, unstructured and intimate networking setting. You’ll build meaningful relationships within the industry and create a competitive advantage for you and your business. No advance registration required – drop in and leave as you please.

Cultivation Networking Lounge

November 17 – 3:00-3:50 PM

Here’s your opportunity to connect with Cultivation professionals from around the nation in a casual, unstructured and intimate networking setting. You’ll build meaningful relationships within the industry and create a competitive advantage for you and your business. No advance registration required – drop in and leave as you please.

Cultivation Roundtable

November 17 – 4:00-4:50 PM

In this intimate peer-to-peer learning session, cultivation professionals will discuss some of the biggest issues facing their businesses today, including lighting, climate control, pest management strategies and improving yields. Participants will share their experiences and advice on these topics with other growers and cultivation site executives. The Cultivation Roundtable is for experienced cultivators who are currently employed by an operating cultivation site – NOT vendors, consultants or entrepreneurs who hope to open one. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Friday, November 18

New Cultivation Technologies: What’s Worth It, What’s Not

November 18 – 9:00-9:50 AM

From lighting to climate control to self-contained grow pods, cannabis cultivation is seeing a flurry of technological advancements. But it can be difficult to determine what’s worth the investment and what will have a big beneficial impact on your operation. In this session, several cultivation experts will discuss which technologies they think growers should be pursuing and which ones will play a big role in the industry down the road.

Featured speakers:

Infused Products Fast Tracks:
– Tips for Sourcing Ingredients, Trim and Oils
– Prepping for High-Demand Periods

November 18 – 9:00-9:50 AM

In the first session of the Infused Products Fast Track, you’ll learn advanced methods for procuring raw materials through third parties. Get insight into you how can establish long-lasting relationships with these companies, negotiate better prices and ensure you’re getting quality ingredients, trim and oils. In the second session, you’ll learn how to anticipate demand for busy periods like 4/20 to ensure you don’t run out of product – or overproduce and get stuck with a warehouse of unsold inventory.

Featured speakers:

Cultivation Debates:
– Greenhouse vs. Indoor
– Craft vs. Large-Scale
– Is It Time to Rename Strains?

November 18 – 10:00-10:50 AM

Get ready for passionate discussions about some of the hottest topics in cannabis cultivation management. In the first debate, you’ll hear one professional lay out an argument for why greenhouse is the way to go, while another will make the case for indoor grows. The second debate will examine the benefits of staying small and focusing on “craft” cannabis, vs. the benefits of developing a large-scale grow that can mass produce a handful of popular strains. This session will wrap up with a debate on whether the industry should come together to rename strains like AK-47 and Girl Scout Cookies to make labels more appealing to the general public.

Featured speakers:

Workshop: Using Data to Boost Your Business

November 18 – 10:00-10:50 AM

SESSION FULL Looking to get ahead of the competition? Look to data. This workshop will teach dispensary and retail store executives about how to unlock the information already available to your business to boost sales, bolster the bottom line and target customers more effectively. Learn what types of data you should be focusing on to make informed business decisions and how to get it. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Market Research: Using Patient Insights to Develop & Brand New Infused Products

November 18 – 10:00-10:50 AM

Don’t invent new infused products in a vacuum! Three experts will share hands-on tactics they have used to find out what new types of products patients are eager to purchase. This session is equally useful for R&D pros as well as your branding expert. Patient-centric development and branding is the safest and strongest road to success.

Featured speakers:

Financing Workshop: Tactical Guide to Raising Capital

November 18 – 11:00-11:50 AM

SESSION FULL Landing investment money is critical for entrepreneurs looking to start companies and owners looking to expand. In this workshop you’ll gain insight into the investor mindset, and learn how to find, connect, start and maintain the conversation with investors, and even how to avoid wasting time with window shoppers. Understand the foundational requirements of a competent and inspiring investor pitch with effective strategies for defending your valuation and shortening the decision making process to close. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Chemical Warfare: Pesticides & Organic Cultivation

November 18 – 11:00-11:50 AM

Battle lines are being drawn in the cannabis industry over what is – and isn’t – acceptable when it comes to using chemicals and general pesticides on plants. At the same time, an increasing number of states are seeking to define what chemicals should and shouldn’t be allowed in commercial cannabis cultivation. In this session, experts will discuss the current state of pesticide use in the marijuana industry, talk about how to approach this issue at your grow, and explore ways to use organic methods.

Featured speakers:

Infused Products Fast Tracks:
– Boosting Out-of-State Expansion via Partnerships
– Scaling Up to Mass Production

November 18 – 11:00-11:50 AM

Want to expand your infused products or concentrates company into new states and develop a national footprint but unsure how to do so? Consider joining forces with brands in other states that you might otherwise compete with. In the first session, you’ll discover the key components of the “coopetition” expansion model, including managerial leadership, trust development, interlinking branding and operational efficiencies. In the second session, you’ll learn about strategies that will help you move from a small-scale production facility to a larger operation that can churn out mass amounts of chocolate bars, gummy bears and other infused products. Discover how much it could cost to scale up, what equipment is ideal for mass production and how you should prepare for such a move.

Featured speakers:

Ask the Expert: Q&A With Cultivation Pioneer Kyle Kushman

November 18 – 12:00-12:50 PM

Kyle Kushman is one of the most recognizable names in marijuana cultivation, having won 13 Medical Cannabis Cups awards over a 30-year career tied to growing cannabis himself and advising others on cultivation. In this session, Kushman will discuss his thoughts on many aspects of cannabis cultivation, from growing organically to the biggest challenges facing the industry. He’ll also share his tips and tricks for optimizing a grow. The audience will have ample time to ask questions.

Featured speakers:

Banking Workshop: Finding and Keeping a Bank Account for Your Cannabis Company

November 18 – 12:00-12:50 PM

SESSION FULL Roughly 60% of cannabis companies don’t have bank accounts for their businesses given the reluctance of financial institutions to work with the marijuana industry. This workshop will start with a brief overview of the myths and facts surrounding banking in the cannabis sector, as well as a look at the risks that are show-stopping for most banks and credit unions. Then we’ll dive into what it takes to get and retain a bank account, what type of financial institutions can and are willing to bank with the industry, how to prepare and nail your pitch and what pitfalls to avoid. Seating is very limited, and pre-registration is required with no additional charge to Main Conference attendees.

Featured speakers:

Around the Bend: Challenges, Regulations & Innovations

November 18 – 12:00-12:50 PM

Infused products and concentrates companies are increasingly facing some of the most onerous regulations in the entire marijuana industry – covering everything from packaging and potency to dosing and marketing. On the bright side, they’re also poised for rapid growth as demand for alternative forms of cannabis consumption grows. Attend this session to find out what’s in store for the infused products and concentrates side of the industry, including the challenges and regulatory changes coming down the pike as well as which types of products are growing in popularity.

Featured speakers: