Anat has spent her career moving at warp speed while staying ahead of trends – and sometimes shaping them. She has led major organizations through periods of internal upheaval, intense competition and market disruption. Anat is best known as the wunderkind behind Mike’s Hard Lemonade, where she helped grow the company into a $200 million juggernaut within three years, creating a whole new category in the ultra-competitive alcoholic beverage industry. She is also the writer, producer and director of the “Beer Wars,” which explores the David and Goliath story of the $100 billion U.S. beer industry.
Anat Baron
