Troy co-founded cannabis investment and research firm The Arcview Group in 2010. Arcview created the Arcview Investor Network, where more than 1,200 high net-worth investors have pumped more than $180 million into nearly 200 cannabis-related ventures and raised more than $3 million for the legalization effort. Arcview co-founded Cannasure Insurance Services in 2011 and launched Canopy, a business accelerator, in 2015. Troy is a founding board member of the National Cannabis Industry Association and co-founder of Students for Sensible Drug Policy. He also helped launch and served as the first sales director at Renewable Choice Energy.