Chief Operating Officer, General Cannabis
In General Cannabis’ newly created COO role, which he accepted in February, Joe is charged with creating revenue streams and efficiency across all the Denver ancillary company’s lines. The marijuana industry veteran most recently served as a consultant for Cannabrand, GoFire and MedPharm Holdings. Before that, he was chief marketing officer at Dixie Brands, where he helped develop new brands Aceso (hemp-derived CBD and Therabis (pet CBD) and was instrumental in a multistate expansion. Joe also has held key roles for Frontier Airlines, Smashburger and Quiznos.