Mary Shapiro

Managing Director, Evoke Law

As managing director of her San Francisco-based firm, Mary strives to assist cannabis operators in selecting strong and enforceable brand names. The firm, which Mary rebranded in 2016, focuses on providing intellectual property and consumer protection to the cannabis industry while also guiding operators through complex compliance issues such as packaging and labeling, recalls and advertising. Before launching her law career in 1999, Mary served in a variety of marketing positions in the book industry, including roles in retail, distribution and publishing.