Founder & Principal, The Seidewitz Group
Scott specializes in showing how conventional research often inhibits innovation and growth, rather than enabling them. A former P&G branding expert, he brings a sharp business perspective and deep understanding of market research best practices. Using straightforward techniques, The Seidewitz Group helps clients understand and capitalize on the unspoken drivers of purchase behavior. Scott has more than 16 years of consulting and market research experience, with clients including Merck, Teva Neuroscience, Boston Scientific and Align Technology (makers of Invisalign).