Priscilla founded Premium Produce – a 25,000-square-foot cultivation and production business in Nevada – in 2014. In addition to her daily responsibilities as CEO, she is focused on creating jobs locally and supporting outreach efforts within the Latino community. Priscilla currently is launching her own cannabis brand in Nevada and expanding to California, where she obtained four licenses in Lynwood – the first city in Los Angeles County to allow cannabis cultivation and production. She also has applied for a cannabis lounge in West Hollywood. Previously, Priscilla built and grew several multi-million-dollar businesses within the healthcare industry.