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PRODID:-//Session Board//Session Board//EN
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UID:987510935-20261202T130000Z@mjbizconference.com
DTSTAMP:20261113T133458Z
DTSTART:20261202T130000Z
DTEND:20261202T135000Z
SUMMARY:From Mixtapes to Market Share: Wiz Khalifa&#8217\;s Cannabis Playbook
DESCRIPTION:Long before legalization went mainstream\, Wiz Khalifa made cannabis part of his identity\, his music\, and his message. Now he's turning that credibility into a business with Khalifa Kush\, a brand built on the culture he helped shape.\nIn this 30-minute Fireside Chat\, Khalifa shares how he moved from artist to brand owner. He'll also explain what it takes to scale without losing the trust that made the brand matter in the first place.
LOCATION:General Session Room - N109
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