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SUMMARY:Sips &amp\; Strategy: Building the Cannabev Market Through Retail Partnerships
DESCRIPTION:Cannabis beverages are one of the fastest-growing — and most misunderstood — segments in modern adult beverages. While most of the industry conversation centers on product innovation\, the real unlock is retail: how brands and retailers work together to educate\, merchandise\, and convert a first-time\, canna-curious consumer into a repeat buyer. \n\n\nThis session will break down the real playbook behind retail velocity: from in-store storytelling and staff education to merchandising strategy\, pricing architecture\, and the conversion mechanics that turn trial into loyalty. 
LOCATION:Moderator-Led Roundtable Room 3 - N110
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