BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:169414-20261203T145000Z@mjbizconference.com
DTSTAMP:20260728T074434Z
DTSTART:20261203T145000Z
DTEND:20261203T153000Z
SUMMARY:The Art of Selling Out: Field Marketing Strategies Driving Cannabis Brand Loyalty &amp\; Retail Sell-Through
DESCRIPTION:Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives\, dispensary operators\, and field marketing specialists to break down what drives sell-through: in-store demos\, budtender relationships\, merchandising\, and scalable field team models. Attendees leave with actionable frameworks they can deploy immediately.
LOCATION:Breakout Session Room 2 - N110
END:VEVENT
END:VCALENDAR