When it comes to blending cannabis, culture, and community-driven business, few are doing it quite like Krysta Jones. As the powerhouse behind THC Girls and Highly Connected, Krysta’s content spans coast-to-coast and touches every corner of the cannabis industry — from education to activations.

Krysta Jones’ Global Reach

With roots in Miami and Denver, Krysta Jones leads two influential networks: THC Girls and The Highly Connected. However, her reach extends far beyond her home bases. “The impact of our work spans across the U.S. and beyond,” Krysta says. Her team has activated in nearly every major cannabis market, from the Pacific Northwest to the Northeast, and brings visibility and cultural relevance to brands nationwide.

Content Centered Around Pushing the Industry Forward

Krysta’s content creation is focused on the powerful intersection of cannabis, culture and business. Whether she’s highlighting emerging cannabis brands, documenting major events, or telling authentic stories of industry pioneers, Krysta’s work is about moving the culture forward.

With THC Girls: She blends influence with education, creating engaging content that educates the public about the industry and brings women to the forefront.

With Highly Connected: She showcases how real community drives real results. This is where the canna-fam can build meaningful, long-term brand and industry relationships.

How Krysta Got Her Start in Cannabis Content Creation

Before the benefits of cannabis were accepted and medically legalized in up to 42 states, Krysta was already documenting the behind-the-scenes action.

“Coming up in the Denver market gave me a front-row seat to the early trailblazers and community builders,” she shares.

Realizing the power of storytelling, she launched THC Girls to shine a light on the people and brands shaping cannabis culture. Over a decade later, she’s created everything from cultivation content and celebrity collaborations to educational business series and unforgettable community activations.

Notable Cannabis Brands Krysta Has Worked With

Krysta and her teams have worked with top-tier cannabis, CBD, and lifestyle brands, including: Cookies, Good Chemistry, L’eagle, The Flowery, Shisha Leafa, Gastronomy, The Cannabis Lab and most major cannabis conferences across the U.S. Beyond cannabis, she partners with real estate professionals, venture-backed startups, and insurance firms looking to enter the space. These types of partnerships are important because it bridges mainstream sectors and the evolving cannabis market together. Every collaboration is backed by cultural credibility and business strategy, which helps companies navigate the complexities of the industry.

What Krysta’s Excited About at MJBizCon 2025

For Krysta, MJBizCon is a major moment. “We’re hyped to reconnect with our people, meet new movers and shakers, and tap in with brands who understand visibility and relationship-building,” she shared.

The THC Girls and Highly Connected teams are rolling deep with Krysta Jones, Sanja Ganja, and the whole THC FAM ready to drop gems, shoot content, and amplify culture all in one place.

Why MJBizCon Matters to the Cannabis Community

“MJBizCon is where the industry shows up to make a statement,” Krysta says. This isn’t just a conference — it’s a pulse check on the cannabis industry. It’s where deals are made, innovation is spotlighted and partnerships are born. That’s why Krysta’s teams don’t just attend — they capture content onsite and make valuable connections. Every year, they show up to build what’s next and to make sure the culture is front and center.

Krysta Jones is More Than a Creator

Krysta Jones is more than a content creator — she’s a connector, a visionary, and a cultural strategist. Through THC Girls and Highly Connected, she’s shifting the narrative of what cannabis content can be: powerful, purposeful, and community-led.

Whether you’re a brand looking to make real impact or a creative trying to break into the space, Krysta is a name to know and a force to follow.

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