Nicole Phillips is based in Virginia, doing what she loves most—creating content that reflects her lifestyle and passion for cannabis.

Building Cannabis Content for Home Growers

Her content is all about making cannabis culture fun, chill, and relatable. She focuses on helping home growers, especially beginners, feel confident about growing their own plants. To connect culture and education, she shares product reviews, behind-the-scenes grow updates, and stoner content that’s authentic and entertaining to her audience

Documenting the First Grow

This whole journey began with documenting her first grow in hopes of connecting with people who were into the same practice. But once fellow growers and enthusiasts started reaching out with questions and feedback that her videos were helping them, she realized she had something real. What started as a personal project grew into a community—and way bigger than ever expected.

Collaborating with Trusted Brands

One of the biggest blessings of this journey has been working with brands that truly support growers. Nicole has partnered with companies like Vivosun, North Atlantic Seed, AC Infinity, Smart Pot, LEVO, Mars Hydro, and many others to amplify visibility and resources for people learning to grow cannabis. These collaborations allowed her to introduce her community to products that make growing easier and more enjoyable.

Connecting With Those Who Share the Love at MJBizCon

When asked what she’s most excited for about MJBizCon, Nicole says, “Honestly, just meeting people. Whether it’s creators I follow or brands I’ve worked with, nothing beats connecting in person. Being surrounded by people who share the same love for the plant and the culture is always inspiring.”

Why MJBizCon Matters for Growers

MJBizCon is one of those rare opportunities where the entire industry comes together in one place. It’s a chance to see what’s new, build business strategies with other creators, and connect with the people behind the brands. No matter your role—grower, content creator, or entrepreneur—being in the room can open real doors. Interested in coming to MJBizCon? Register before October 23 to take advantage of savings.

Check out Nicole Phillips on social media:

Instagram: @purplelungz
TikTok: @purplelungz2