On June 18, the MJBiz and Ganjier teams joined forces to host a webinar spotlighting the highly respected Ganjier Product Specialist training program – an essential resource for both newcomers and seasoned cannabis professionals navigating the industry’s evolving regulatory landscape. Ganjier experts Derek Gilman, Guy Rocourt, Kevin Jodrey, and Amanda Reiman, alongside MJBiz SVP and Brand Leader, Emilie Lewis, led an in-depth discussion covering everything professionals need to know to begin their journey with Ganjier. This year at MJBizCon, attendees can access the Ganjier training at a special bundled rate starting at just $398, offering both a 50% discount on Ganjier’s standard pricing and MJBizCon’s lowest ticket rates, an unmatched opportunity for growth and education in the cannabis space.
During the webinar, they covered product knowledge across flower, pre-rolls, concentrates, edibles, beverages, topicals and more. Most cannabis professionals lack the necessary foundational knowledge and ability to accurately convey how these products are made, what quality looks like, or are aware of the effects and potency of these products. By diving deeper into these topics, Ganjier and MJBiz hope to bring greater transparency to the cannabis industry through education.
Drawing parallels with established gustatory trades such as wine, chocolate, coffee, cheese, and cigars, Ganjier’s approach emphasizes sensory-focused training.
“The Ganjier Program was patterned and tailored off of existing gustatory programs in other fields such as wine, chocolate, coffee, cheese, cigars etc. Each of these gustatory professions/products where quality is defined based off its desirability and interaction with the senses, is what the Ganjier program was tailored off of.” – Derek Gilman
Derek Gilman, Managing Director of Ganjier, crafted the curriculum using proven frameworks from sommelier-style programs. Just like the structured quality assessments in wine or coffee, Ganjier applies a sensory-driven methodology to cannabis—assessing aroma, flavor, appearance, and overall experience—to empower professionals with the expertise needed to guide consumers reliably
The Ganjier Product Specialist Training at MJBizCon includes:
- 10 Hour Online Training program (designed and taught by leading industry professionals)
- Interactive offsite tasting and aroma training at MJBizCon taking place at NuWu Cannabis Marketplace
- Recognition at the official MJBizCon Graduation on Friday, December 5
Buy your ticket now to take advantage of this opportunity to grow your skillset and strengthen your cannabis career credentials!
