At MJBizCon, we’re lucky to welcome some of the most authentic voices in cannabis culture and content year over year. This time, we’re excited to spotlight Francesca Cserr—better known to her community as @dabcowgirl—who’s relatable, in-the-moment content captures the realness of the industry and the creatives behind it.

Midwest to East Coast Princess

Francesca splits her time between two vibrant hubs: Worcester, Massachusetts—the city famous for inventing the smiley face in 1963—and just outside Detroit, Michigan. When she’s not in one of those places, she’s often traveling for work, building connections, and growing her personal brand.

What is DabCowgirl?

Francesca’s content is unapologetically her life. Most of what you see on @dabcowgirl is posted in real time—unedited, unfiltered, and completely authentic.

Francesca’s love for dabs has always been front and center, though after repeated account takedowns, she’s gotten more creative in how she expresses herself. On her backup account, @eggcowgirl, and her TikTok, @greeneggsandfran, she shares more personal glimpses—from her love life to her morning eggs.

How It All Started

Francesca’s journey began at her first budtending job at Sunnyside in Fall River, Massachusetts. Coming from a coffee background, she was used to tasting, taking notes, and sharing that knowledge with customers.

Cannabis, however, came with a twist—she couldn’t always write notes in the moment. So instead, she began recording herself and describing the experience on camera. Later, she’d rewatch those videos, jot down detailed notes on index cards, and bring them to work to guide her customers.

One day, a customer asked where her insights came from. When Francesca explained, the customer encouraged her to post the videos online. She took the advice, launched a YouTube channel, and five years later—she’s her own boss, a marketing consultant, and a creator whose videos have become a calling card.

As Francesca puts it:

“I’m here because someone who didn’t know me thought to encourage me. I want to use my platform to pay that forward and encourage others to be unapologetically and loudly themselves.”

Brands in the DabCowgirl Community

Francesca’s career path has been marked by exciting collaborations:

• Brand Ambassador at Northeast Alternatives
• Field Marketing Manager for PAX Labs in Massachusetts

As a solo entrepreneur, her portfolio has expanded to include:

• Paper Crane Cannabis – a sungrown organic operation run by a drug war veteran in Massachusetts
• Flower Expo – a retailer-focused consumption expo in Massachusetts, Michigan, and Illinois
• Canna Care Docs – helping patients save money through partnerships with dispensaries, sparked from a conversation at MJBizCon 2024

Francesca is also proud to have partnered with The Summit Lounge, MariMed, Beard Bros Pharms, ILGM, Levia, Kosmik, Cloud Cover, Kanha, Revelry Supply, Green Goddess Events, and even THCheese by Lazy River Products (her dream cheese sponsorship!).

Francesca also hosted the Massachusetts State Takeover at MJBizCon 2024, a career-boosting highlight that cemented her strong ties to her home state.

Looking Ahead to MJBizCon 2025

For Francesca, the best part of her work isn’t just the content—it’s the people.

“I might do a lot of posting for work, but my favorite thing about my job is seeing people in person. I’m most excited to see the people I only get to see once a year, to make new connections, and enjoy some time with my community.”

Why Attend MJBizCon?

Francesca believes MJBizCon is as valuable as the effort you put in:

“If I come up with goals, a strategy to get them done, and the drive not to get too distracted, I’ll be thanking myself for the rest of the year. You get everything out of this conference that you put into it.”

With endless speakers, booths, and afterparties, the opportunities at MJBizCon are limitless for those ready to embrace them.

Interested in registering for MJBizCon 2025? Register before October 23 to take advantage of the final discounted pricing rates.

Social Media:

Instagram: @dabcowgirl

LinkedIn: Francesca Cserr

TikTok: @Worcesterfanaccount

YouTube: @francesca420