As part of our Meet the Content Creators series leading up to MJBizCon 2025, we’re spotlighting the voices who bring cannabis education, culture, and innovation to life online. This week, we are highlighting Dani Van Lerberg, a Los Angeles–based content creator known for turning cannabis topics into easy-to-understand insights that inform the cannabis community.
Where Her Heart Lies
Dani calls Los Angeles, California home—but her journey has taken her across the country. While she had experienced the cannabis scene in Humboldt County and spent three years in Miami but found herself drawn back to the West Coast. “Sunny California is where my heart is,” she says.
Easily Digestible Cannabis Content
At the core of Dani’s work is education. Her content breaks down the scientific, historical, and legal sides of cannabis in a way that’s engaging and accessible to both newcomers and long-time enthusiasts.“I like to make complex topics easily digestible,” she explains. “By focusing on fact-based education, we can help remove stigmas and dispel misinformation around cannabis.”
It All Started in a Laboratory
Dani began creating cannabis-centered content while working for a compliance- testing laboratory, where she had access to cutting-edge information about cannabis science and brand innovation.
“Coming from customer-facing roles, I wanted to share that behind-the-scenes knowledge with consumers and anyone curious about the plant,” she says. That passion quickly evolved into a growing content platform rooted in transparency and curiosity.
Brands and Collaborations
Dani’s career has taken her through nearly every corner of the cannabis industry—from retail to product development to testing—giving her a unique perspective on how innovation drives progress. She’s collaborated with respected retail and consumer brands including:
- Bud and Bloom
- Foothill Wellness Center
- The Cannary
- Universal Collective
- Southern California Collective
- Lithouse
- Tsumo Snacks
One highlight of her journey was working with CannaSafe, a pioneering cannabis testing lab that evolved into a consumer-recognized brand through bold marketing and strategic partnerships. Her wide-ranging experience across product knowledge, and plant science are exactly the kind of insights you’ll find in MJBizCon Conference Sessions, where industry experts and innovators share firsthand lessons, data-driven strategies, and success stories shaping the future of cannabis.
Looking Ahead to MJBizCon 2025
For Dani, MJBizCon is more than just a trade show—it’s a reunion and a launchpad for new ideas.
“There aren’t many opportunities to see clients and affiliates from all over the world in one place,” she says. “MJBizCon is the best place for building new relationships and strengthening existing ones.”
From lighting to hardware to genetics, Dani’s always impressed by the innovation on display across the Expo Floor. “Every year, the exhibitors blow me away with what’s next in cannabis tech,” she adds.
Building Strong Industry Connections
Dani credits MJBizCon with helping her make some of her strongest industry connections and discover unexpected business opportunities. “Whether you’re expanding your business through tech or looking to network, MJBizCon sets you up for success,” she says. “It puts you in the right place at the right time with the right people—the decision-makers.”
Join Dani and thousands of other professionals at MJBizCon 2025 to explore what’s new, connect with the brightest minds in cannabis, and shape the future of our industry—together.
