Jeff Hooten is a passion-driven Creative and Content Director in the cannabis industry putting culture and community at the forefront. While his socials showcase high energy captures of brands and products, his journey moving from Oklahoma to California, and talks about his faith, his life looked very different in his younger years before entering the cannabis industry. During his younger years, he struggled with seeing a future for his life so instead of chasing what everybody else chased like school, jobs, and dreams, he fell into substance abuse, and chased them almost successfully to his death. “It wasn’t until I was sick and tired of my own excuses that I decided to do something different.”
Building a Home from Oklahoma to California
Having called Oklahoma home for years, Jeff is currently based in the Bay Area. His daily life consists of living with faith and purpose. After a near death experience due to substance abuse, he’s completely turned his life around with the goal of inspiring others and living true to himself.
“I’ve completely allow God to rebuild the life that I never saw possible. I’ve got the wife and kid and a beautiful career doing what I love for incredible people.”
What Content Can We Expect From CasedGod?
Top industry events like MJBizCon, brands that impact people’s daily lives, and stories that move others. “CasedGod came out of necessity—there wasn’t any high-quality media around when I first started, so I hoped to change that,” he says. His job constantly pushes himself as a creator and business owner, and he’s especially thankful for the people that place positive energy into his life. “Motivation isn’t always there but the messages that I get from countless people across the world help drive myself.”
Brands Jeff Has Worked With
His camera provides his audience a glimpse of what it’s like to work behind the scenes of cannabis cultivation, brand-building, and forging strong business partnerships. He’s worked with:
- MJBiz
- Ed Rosenthal
- Miami Mango
- Compound Genetics
- Craft Farmer
- Cannabis Now
- RAW
- Flowermill
- Jerome Baker
“It takes the same amount of energy to dream a big dream as it takes to dream a small one,” Jeff recounts on the Mango After Hours podcast. Striving to work with brands big and small has contributed to his ambitious goals of being the best creator he can be, honoring his past self, his family, and his faith. “I know somebody somewhere will eventually see what can happen to your life when you fully surrender and do the work that not everybody gets to see. I hope you guys always stay inspired and motivated to chase after whatever it is you need in this life because it’s right there for you to take it.”
What Do You Look Forward to the Most at MJBizCon?
Having captured content for MJBizCon, the leading cannabis business trade show and conference event, for the past 3 years, his favorite part of the show is reuniting with friends and partners from across the United States. “It’s a family reunion and I don’t often get to see most of these amazing people until our end of the year gathering!
Future Goals from CasedGod Media?
Jeff has many goals where his business and personal life are concerned, but eventually he’d like to set up a streamlined business for the upcoming year. Working and learning from MJBiz is a “badge of honor”, he says. “Take it seriously like your business depends on it, and the badge when used correctly can pay you in dividends.”
Register now for MJBizCon, this December 2-5 by clicking here.
