In the world of cannabis advocacy and content, one name stands out in the Spanish-speaking world: En Volá — an online platform that has transformed from a blog into a vibrant cultural force for global cannabis education, community, and entrepreneurship.
Humble Beginnings
En Volá began in 2013 in Chile, not as a corporate venture, but as a personal project between siblings — most notably Simón and Pascual Espinosa. What started as a Tumblr page full of informal musings and reflections soon attracted an audience eager for honest, open conversations about cannabis.
More Than Media — A Movement
Today, En Volá is one of the largest cannabis content platforms in the world in for Spanish speakers, with millions of views across digital platforms like YouTube. Its success comes from a unique blend of education, entertainment, and advocacy — leveraging humor and storytelling to make complex topics accessible.
What sets En Volá apart is its commitment to “edu-tainment” — content that teaches and informs but also entertains. This format resonates specifically with the cannabis audience, especially as they search for education of the products they consume, in addition to relatable content. This strategy has also helped draw in audiences who might otherwise shy away from traditional or academic cannabis discourse.
A Community At Its Core
The heart of En Volá isn’t just the content — it’s the community. The team describes their audience as more than followers; they’re collaborators, critics, and co-creators in the shared journey toward normalizing and demystifying cannabis culture especially in Latin America. This philosophy is embedded in the company’s ethos, starting with what they call the “Equipo Feliz” — the Happy Team behind the scenes who contribute daily to the project’s magic and momentum.
Global Impact and Future Vision
En Volá’s reach isn’t limited to Chile. The platform has resonated across Latin America, Spain, and Hispanic communities in the United States, reflecting its universal appeal and the growing international interest in cannabis culture and education.
MJBizCon’s partnership with En Volá connects Spanish-speaking communities to a leading cannabis industry platform. As a partner to MJBizCon, En Volá has brought Latin American representation to the largest cannabis B2B event of the year. Partnerships like this help shape the future of the industry by bridging gaps on a global scale.
The brand’s mission goes beyond entertainment or commerce. It is actively engaged in responsible advocacy, seeking to change perceptions and public policy around cannabis through information, dialogue, and cultural engagement. Events and community gatherings — such as its meetup in Ushuaia, Argentina — highlight its role in strengthening regional communities and fostering global dialogue.
Interested in staying up to date on MJBizCon 2026? Check it out, here.
