MJBizCon is the leading B2B cannabis industry event in the world. Speaking at the conference positions you as a thought leader, elevates your professional credibility, and opens doors to new partnerships and business opportunities.
With hundreds of high-quality proposals submitted each year, standing out requires preparation and a commitment to delivering real value to attendees.
This guide explains how to strengthen your application, deliver a standout session, and maximize the impact of your speaking opportunity.
MJBizCon Areas of Focus
Your proposal should align with the topics most relevant to industry professionals.
Core content areas include:
- Cultivation
- Retail Marketing & Operations
- Finance & Banking
- Cannabis Business 101
- Marketing, Branding, Public Relations & Advertising
- Cannabis Science & Medicine
- Policy & Regulatory Compliance (Domestic & International)
- Ancillary Business Services
- Manufacturing, Processing & Distribution
- Cannabis Industry Innovation
Tip: Topics that address industry-wide challenges and practical solutions tend to resonate most strongly.
Prepare Before You Apply
Successful MJBizCon speakers often begin building relationships and credibility long before submitting an application.
Strengthen Your Position
- Share insights and thought leadership on social media.
- Engage with industry conversations and emerging trends.
- Connect with conference organizers and industry peers.
- Meet organizers during slower periods, such as immediately after an event.
- Offer suggestions on emerging topics or speaker ideas.
- Volunteer to emcee or support programming.
Tip: Demonstrating commitment to the MJBizCon community can set your application apart.
What Makes a Winning MJBizCon Speaker Proposal
Conference organizers prioritize sessions that deliver clear, actionable intelligence.
Strong proposals include:
- A defined industry problem and practical solution
- Actionable insights attendees can implement immediately
- 5–7 clear learning objectives
- A defined target audience
- Broad industry relevance
- Thought leadership rather than promotional content
- Peer-reviewed research when applicable
- A stage-ready format (moderator + diverse panelists)
Tip: A proposal that is ready to execute reduces planning burden and increases your chances of selection.
Why Some Proposals Aren’t Selected
Even strong submissions may not make the agenda due to limited speaking slots.
Common reasons include:
- Heavy competition and limited space
- Topics lacking broad appeal
- Overly promotional presentations
- Missing structure or learning outcomes
- Misalignment with conference priorities
Tip: Submitting a polished, stage-ready session significantly improves your odds.
How to Be a Speaker Organizers Invite Back
Professionalism and collaboration are essential to getting an invite to speak at MJBizCon.
Speaker Best Practices:
- Submit headshots, bios, and logistics requests on time
- Actively promote MJBizCon and your session
- Attend planning meetings and respond promptly
- Share airtime and support fellow panelists
- Arrive early and be session-ready
Tip: Speakers who deliver value and collaborate effectively are often invited back.
Maximize the Value of Your Speaking Opportunity
Your session can create lasting visibility and business impact.
Before the Event
- Promote your participation to reinforce thought leadership
- Engage your online audience around session topics
- Provide promotional content to organizers
During the Session
- Share real-world case studies and data
- Mention your brand naturally through relevant examples
- Include contact information on your closing slide
After the Session
- Allow time for audience questions and feedback
- Follow up with new contacts and potential leads
- Record and repurpose session content for social media
- Highlight your appearance online (“As Seen at MJBizCon”)
Position Yourself as a Cannabis Industry Thought Leader
Speaking at MJBizCon is both competitive and rewarding. Success begins with a thoughtful, stage-ready proposal that delivers actionable intelligence to the cannabis business community. From there, professionalism, collaboration, and strategic promotion can transform a single speaking opportunity into long-term industry visibility.
By building relationships, crafting a compelling proposal, delivering actionable insights, and actively promoting your engagement, you can maximize both your chances of selection and the long-term value of your participation. Apply to be a speaker today!
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