Where the smartest people in cannabis gather before the main event begins.
The day before the MJBizCon expo floor opens, the real groundwork gets laid. On Tuesday, December 2, 2025, cannabis professionals from across the industry meet in focused forums to dig deep into the trends, data, and strategies shaping the year ahead.
These Pre-Show Forums are more than just panels—they’re full-day intensives built for those who want to walk into MJBizCon already a step ahead. Whether you’re managing capital, building a brand, leading R&D, or driving industry policy, there’s a forum designed for your next move.
2025 Pre-Show Forum Lineup
Before the fun, comes the knowledge. Start your MJBizCon experience off by choosing one of the Pre-Show Forums happening on Tuesday, December 2, 2025. If you can’t choose one track, the Multi-Forum Ticket gives you access to all our forums for one price. *to add-on a forum you must have an MJBizCon Expo Only, Conference + Expo, or VIP ticket.
MJBiz Science Symposium
Where innovation meets execution.
Quality, consistency, and innovation all start in the lab. The MJBiz Science Symposium is a deep dive into the technical side of cannabis—formulation, extraction, testing, and compliance. If your team touches R&D, product development, or lab operations, this is where your competitive advantage is built.
Who should attend: Product developers, extraction techs, lab directors, science officers.
Top themes: Cannabinoid + terpene research, analytical testing, safety standards, tech innovation.
MJBiz Marketing Forum
Build smarter brands in a regulated, competitive space.
Marketing in cannabis is a high-wire act—and those who do it best make every message count. This forum unpacks how to grow customer loyalty, maximize performance marketing, and evolve brand strategy under ever-changing restrictions. Walk away with real tools to sharpen your campaigns and push your brand further.
Who should attend: CMOs, brand managers, retail and ecommerce leads, agency strategists.
Top themes: Consumer behavior, retail marketing, data-driven strategy, compliance.
MJBiz Finance Forum
Capital strategy for cannabis operators and investors.
As markets shift and capital tightens, making smart money moves has never been more critical. The MJBiz Finance Forum brings together investment pros, public and private operators, and strategic advisors to explore what’s working now—and what’s next. Learn how to approach M&A, debt vs. equity, private capital, and financial risk in today’s climate.
Who should attend: C-suite executives, investors, CFOs, lenders, financial consultants.
Top themes: Market trends, M&A, capital structuring, investor outlook, valuation tactics.
Associations Day
Advocacy, community, and policy in one powerful gathering.
This forum brings together cannabis industry associations, policy leaders, and mission-driven pros to share progress, align efforts, and collaborate on what’s next. It’s where industry unity gets real—and where you meet the people working to move the cannabis industry forward at the national and local level.
Who should attend: Association members, nonprofit leaders, advocates, policy professionals.
Top themes: Policy updates, community impact, membership growth, coalition building.
MJBiz 101 Forum
A crash course for future cannabis entrepreneurs.
New to the industry? This forum gives you a high-level view of the entire cannabis business—from retail to cultivation to compliance—so you can find your fit and start planning your path. Perfect for those exploring entry points or building their first venture.
Who should attend: First-time founders, career changers, new market entrants, aspiring entrepreneurs.
Top themes: Industry overview, licensing, business planning, compliance, opportunity assessment.