Fighting Commoditization: Building an International Brand

Building an international brand is challenging for any company – especially cannabis businesses – considering the many legal and trademark pitfalls. Brand rights are jurisdictional: What’s allowed in one country or region may be prohibited in another. In this session, attendees will hear from a panel of experts about a range of brand protection issues.

You’ll get insights on:

  • The relevant legal issues when confirming whether a brand name is available internationally.
  • Protecting translations of a trademark in countries where Roman English isn’t the predominant language, such as China, Japan, Korea and Russia.
  • The Madrid System for the international registration of trademarks, including its potential shortcomings for cannabis-related businesses.