Customers care about aesthetics, but all too often, design is overlooked in cannabis dispensaries and retail stores. Thoughtful, functional and visually pleasing retail store environments have the potential to improve customer satisfaction, increase customer loyalty and boost revenue. In this session, executives from three of the marijuana industry’s most compelling and unique retail stores discuss the importance of design in the modern cannabis shopping experience.
You’ll get insights on:
- High-end design elements that can be incorporated into almost any cannabis retail store.
- Certain store-design concepts that are feasible in some markets might not work in others.
- How in-store experiences can engage customers and turn a traditional retail store into a destination.