Navigating a cannabis retail store can be confusing and intimidating for many consumers to navigate. As rec stores and dispensaries become more engrained in local communities across the U.S., the retailers that prioritize operations and customer experience will find long-term success. This presentation will discuss every touchpoint of the cannabis purchasing experience to examine what works and what doesn’t.
In this session, you’ll get insights on:
- How compliance and communication are critical to maintain the high expectations of the retail experience.
- How to merchandise your store in a way that allows customers to navigate the product offering and obtain information, even when they are not able to physically touch the product.
- How retailers can effectively communicate with customers both inside and outside of the store.