CEO, Essential Good
Daniel’s love of pushing the boundaries of advertising led him to the cannabis space in 2014, with the notion that the future of cannabis branding will be determined by the people who understand how to weave brands into culture. He is the founder and CEO of Essential Good, a new full service branding and marketing agency with a strong cannabis practice. The agency has helped over thirty national cannabis brands develop and launch new products in the U.S. Prior to starting Essential Good, Daniel was the founder and CEO of Evolution Bureau, a company behind innovative, integrated brand campaigns, seen by billions of consumers, for industry giants like Pernod Ricard, Wrigley’s, Adidas, Facebook, Microsoft and more.